Experts in the field weigh in on the biggest trends you can jump on to make your brand stand out on social media.
With emerging trends and Technology in social media moving faster than your busy Twitter feed, it's hard to know what to pay attention to and what to discard.
I turned to the experts to see what to watch for as 2014 unfolds. Massive
change is no longer on the horizon--it's here. It's worth investigating these
opportunities to boost your social impact and improve your marketing results.
The
social Web will have more impact than search-engine ranking.
In
2014, the way that consumers interact with your product online (whether through
an Amazon review, Yelp rating, or simply a Facebook like) is much more
critical. With the release of Google's new Hummingbird algorithm, more weight
will be placed on how your business, product, or service is being talked about
on the social Web. We will see it directly impact your search-engine ranking in
2014 more than ever.
As Instagram, Pinterest,
and other newer social networks continue to gain the attention of consumers,
you will need to continue to use a combination of various analytic programs
(because there still doesn't seem to be one that can give you all the
information you need to truly measure the impact of your social-media
strategies) to determine the best use of your time and budget on specific
social sites.