Friday, 29 August 2014

Top 3 Benefits of Twitter List in Digital Marketing

Are You Used Twitter List before or Not ?

You could say that Twitter lists are Twitter’s hidden gem. Yet most Twitter users still don’t use them. If you’re one of them, perhaps you’ll change your mind after reading this. Take a look at what Twitter lists are, why they are awesome and how to use them like a pro.
What is a Twitter list

Twitter lists are a great way to group your following, followers or to find new people. A Twitter list is basically a custom Twitter feed of tweets from all the users you’ve added. The past part is that you don’t need to follow someone to add them in your lists. How cool is that?

Lists can be public or private and you can either choose to subscribe to a public Twitter list created by another user or put together your own.
How to create a Twitter list

Creating a Twitter list is very easy. Just go to your Twitter profile page, choose ‘Lists’ and then click ‘Create List’. You can then give your new list a name and a short description and choose whether you want to make it public or private. Once you save it, you are ready to start adding people by clicking on the little gear symbol on their profile pages.

To subscribe to Twitter lists that already exist, just enter your keyword to Twitter search and click on “Timelines” to get all the public lists that contain your keyword. And in case you get lost, check out Twitter’s step-by-step guidelines here.
Why Twitter lists are useful

As you can imagine, the fact that you can add any Twitter user to a list whether you follow them or not, gives you endless possibilities. Here’s just few of the reasons why Twitter lists are an essential tool for your Social Media strategy. Twitter lists can help you:

1. Listen

Having a good monitoring system in place is one of the most important elements of a good social media strategy and Twitter lists can make Twitter monitoring much easier.

For example, creating a private list of your competitors can help you get a better idea of their Twitter strategy and get some inspiration on what you could improve in your tweeting.

2. Build relationships

Twitter lists is what Monica Geller would refer to as ‘organized fun’. You can use them to build Twitter relationships with influencers in your field and reach out to new people in your niche. This way, you can build authority and a strong community around your brand in a more efficient way.

3. Curate content

Twitter lists are a great way to keep up with all that’s happening in real time and curate content you can share with your followers. For example, you can keep up to date with all the latest from social media influencers or influencers in your industry.

In addition to this, since lists can be public, you can create your own custom feed for people to subscribe. This way you can increase your account’s visibility and build credibility. Creating a Twitter list that adds value on a specific topic can increase the chances of your account popping up in search results both on Twitter and Google.

Twitter lists have endless possibilities and can be a powerful tool for your Social Media Marketing, one that you can tailor according to your strategy’s objectives.

So tell us, are you already using Twitter lists? Do you find them helpful? Leave us a comment right below!